Cathy has had a passion for the healthcare industry her whole life and loves that her work enables her to disrupt the status quo, communicate patient stories, and raise awareness of innovative health technology that can spark change.
“From the moment I started reading about NuroKor, I was fascinated and also convinced about its huge potential. I’ve always been interested in healthcare and originally set out to train as a physiotherapist, before switching to journalism and then public relations… Strategically, I get satisfaction from ensuring that PR plays its part in delivering the aims of an organisation, the writer in me also enjoys finding the story and making it resonate with the reader.”
Prior to developing her skills in public relations, Cathy trained and worked as a journalist. After which she joined a London-based health public relations agency. Subsequently, Cathy has worked; for the NHS, for pharma organisations, in private healthcare, and led children’s services communications for a large local authority. Her work has encompassed national and regional projects and she has managed the PR for four crowdfunding campaigns, as well as working as a pan-global PR manager.
Cathy’s proudest PR experience was working probono for the ‘Leaves of Hope’ charity, an organisation that was instrumental in setting up the country’s fostering programme and helped to greatly reduce the widespread issue of child abandonment. She has gained media exposure in the healthcare social care, recruitment, and sustainable technology sector. Getting published in key media outlets such as; The Sun, INews, Daily Mail, RCNI, and Nursing Times to name a few recent examples.
Cathy is excited to increase NuroKor’s exposure in the media. “I’m looking forward to working alongside our passionate members of the team and media partners to develop the PR approach and to help build NuroKor’s profile within domestic and global media outlets. It’s an exciting time and there’s plenty to focus on!”