To enhance its communications, NuroKor is delighted to welcome Matt Williams to the team to provide strategic direction, planning and content creation.
He’ll be helping to create content and copy for the corporate and consumer websites and landing pages, as well as taking a leading role in developing optimised blogs and articles. Collaborating with research and clinical teams, Matt will also be working to translate their findings into White Papers and make consumers aware of the latest benefits and developments with NuroKor’s technologies.
Working with the rest of NuroKor’s creative team, he’ll ensure that the brand tone of voice is consistent across communications outputs for all business verticals.
Matt places strong emphasis on brand storytelling - blame his background in literature - as the central component to building relationships with consumers and businesses.
He has provided insightful and creative content services for a variety of businesses and organisations, helping them to refine their brand tone of voice, strategies, and ensuring that they engage with their desired audiences as effectively as possible.
Matt has worked with boutique public health consultancy Aceso Global Health Consultants, where he led on the redesign of their website content and oversaw their thought leadership articles - positioning them at the forefront of the UK’s fight against COVID.
Later Matt moved to join University College London, working on a nationwide child health project with experts from health, housing, and economics. There he guided the development of the project’s web content, social media, and communications activities, leading to a steady stream of content that garnered high engagement from stakeholders and the public.
All of this, and his work with tech-focused companies in different sectors, such as SearchLand, LookLearn, and Transive, makes Matt adept at communicating complex themes and topics in a clear manner for any audience.
Matt said: “As someone who has been writing about many areas of health, including tech, joining NuroKor is an incredible opportunity. Through their products, I see a health revolution that will help address so many of the challenges that I’ve spent a significant proportion of my career talking about.
I’m really looking forward to helping NuroKor tell their story to consumers and businesses alike, as well as helping to share the experiences of customers. I believe that building relationships with customers is essential to success.”
Outside work, you can often find Matt continuing to be creative, except that this time it’s visually rather than with words, as he enjoys painting. Cooking with his partner is another outlet and he claims that his filo pastry is inconsistently excellent - one day it will be consistent. One day.
Founded in 2018, NuroKor is a company committed to the development of bioelectronic technologies. NuroKor develops and formulates programmable bioelectronic software for clinical and therapeutic applications, in a range of easy to use, wearable devices. It provides the highest-quality products, delivering personalised pain relief and recovery support and rehabilitation to patients.