NuroKor continues its ambitious growth into consumer markets with the appointment of Mustafa Mohammed as Sales Manager - Pharmacy Retail. Drawing on his extensive pharmaceutical sales and business development background, the experienced sales leader will help to drive strong growth in this important and fast-growing market.
Mustafa has multi-functional expertise in sales, marketing and training, as well as experience handling different product categories across multiple business models, including pharmacies, department stores and online. With in-depth knowledge of the pharmacy market, he has worked with key retailers across the UK, including Northern Ireland.
One of his key strengths is delivering channel-related and strategic goals, in addition to handling different product categories across multiple business models, including pharmacies, wholesalers and online.
“More than ever, the community pharmacy is the ‘go to’ place for patient treatment and care around pain management, after the GP. Through its existing partnerships with pharmacies, NuroKor is offering an important service to users, with extremely positive results.
“I'm fascinated by the technology because it offers increased choice for pain management. Having spent over two decades promoting and selling prescription medicine, I'm excited to be working for an organisation which is driven by improving health and wellbeing and helping people to live a better quality of life.”
Mustafa brings 20 years’ experience leading sales within pharmaceutical, medical device and health care organisations, including for Mylan (now part of Viatris), Accord Healthcare, Alliance Healthcare and Johnson and Johnson.
His role as Pharmacy Territory Manager at Johnson and Johnson, saw him establishing and managing successful business relationships within pharmacy chains across the UK, resulting in year-on-year business growth.
He added: “What we are now living in is a new digital age. During the pandemic, online healthcare has become more apparent and people have more access to both remote consultation and support. I believe that this is here to stay. I'm also a big believer that you can never take away the importance of face-to-face interaction with patients and consumers, which we all miss.
“I’m excited for the future and the possibilities. I could easily see NuroKor expanding into gyms and leisure centres with its wearable technology and also to produce new therapy which offers people more choice, control and less reliance on medication.”
Founded in 2018, NuroKor is a company committed to the development of bioelectronic technologies. NuroKor develops and formulates programmable bioelectronic software for clinical and therapeutic applications, in a range of easy to use, wearable devices. It provides the highest-quality products, delivering personalised pain relief and recovery support and rehabilitation to patients.