A seasoned communications expert with 15 years’ experience, Shaina started as a broadcast journalist, producing and presenting shows for CNN and BBC. Later, she transitioned into marketing, successfully leading strategies, campaigns, and teams in B2B and B2C environments.
Shaina has spent the last six years at giffgaff (Telefonica) helping them drive their content, customer engagement and PR strategy. Shaina’s proudest work at giffgaff was the goodybank campaign. The campaign supported 200 local communities and more than 50, 000 vulnerable people across the UK during the pandemic.
What do you bring to the party?
Along with in-depth knowledge, strategic and creative vision, I bring an insight-led, data-driven approach to communications at NuroKor.
My key areas of focus are:
- Driving the cross-channel communications strategy
- Fostering strategic partnerships
- Activating campaigns
- Developing content
- And finding new opportunities to increase brand awareness and share-of-voice.
What makes you tick?
Travel, sun, sports and quality time with family (ideally all at once). Personally and professionally, I like attaching myself to causes where I can give back in some way.
I also enjoy learning new skills, these days I'm trying to paint.
What difference will a NuroKor make to your life?
I suffer from chronic back pain post-pregnancy and with a toddler around, it doesn’t get easier. I’ll use my NuroKor to relieve me of this pain to help me lead an active lifestyle.