In this video, NuroKor interview leading orthopaedic surgeon, Dr. Raj Bhattacharya. He discusses the potential clinical applications of bioelectronics and how wearable technology is shaping up to be an integral part of the future of healthcare. Along with his own investment in NuroKor BioElectronics.
A number of orthopaedic surgeons have reached out to us at NuroKor to hear more about bioelectronics and how it can be used to treat their patients. The evidence base is ever-growing as more and more clinical research goes into this area. And last year, a McKinsey report showed just how bioelectronics has the potential to impact the entire patient journey and become a “mainstay of treatment.”
Dr. Raj Bhattacharya:
I'm Raj Bhattacharya. First and foremost, I am an orthopedic surgeon, and my special interests are trauma and knee surgery. Apart from this, I have my private practice, and I run the London knee unit out of St John and St Elizabeth hospital with some of my colleagues. All of these things keep me pretty busy.
I was always looking at new ventures with a promise. The digital technology is something I've embraced quite early on,but doing the digital work made me see the potential,particularly for wearables, for remote monitoring. The whole Corona virus thing has obviously validated all of that. So, you know, you've suddenly got people who were never interested in remote or virtual consultations, but now it's a way of life.
I caught on to NuroKor just at the right minute, it peaked interest because they were looking into what I think is the future of healthcare and future of technology.
I think the way we work, the way we monitor patients, the way we access data, the way we integrate.A lot of it can be done without being face to face and done remotely. And I think anything that allows that to
be happening and has a very clear path of development into future product and future technology attracts me.
And I think NuroKor came in in that time when I was looking for something. The non invasive aspect of it, in terms of pain management I think are certainly interesting.
It's other accessory branches where we are looking into, you know, whether it's wound care, whether it's other wearables, are all, I think, currently not fully explored and leveraged, and I think it's an explosion waiting to happen at some stage, which will pretty much take the world over.
What I needed to do is find out the differentiator, because digital or wearable technology is not new. It's a pretty busy market at the minute, but there had to be something that caught my attention. Rick is obviously a very smart and intelligent guy. I think I was kind of primed, so I don't think Rick had to make me believe that this was a good idea. I reached out because I thought it was a good idea already.
There's that big aspect of pain management where, you know, NuroKor has got devices, which are showing benefit in the current space where non-invasive pain management isn't that well developed. I think there's a huge potential, whether you're looking in NHS, whether looking in the private sector. There is a gap in the market, and I would like to actually help and organize some research work as well behind it to validate it, because I think once you've got valid data in a space where you're still very,very open as I call it the "blue ocean space", I think you can fill it very well.
You know, pain is such a universal thing that pretty much everybody I know has suffered from pain in some period of the life. So I think having a very non-invasive,not costing the earth, pain management system, is going to be very, very, in a way, taken up by the society and the wider populations.
I certainly think pain management is probably going to be one of the keys for me as an orthopedic surgeon. If I do a hip replacement or knee replacement, I'm a knee surgeon, I do knee replacements. I want to be able to give something to my patient as they go home and say, wear this for the next two weeks. As long as I know it works and doesn't cause any harm, it's pretty universal. It's going to be given to every person I see or operate. So there's a massive potential for that.
MD of Steinway & Sons UK and NuroKor BioElectronics investor, Craig Terry has his sight set on becoming the fittest 70-year-old in the UK next year. In this video, Craig shares his passion for keeping his body and mind fit and the actions he is taking to stay healthy.
"Technology is really going to change the way people treat themselves, more and more people are seeing the natural things you can do to heal your body. NuroKor is on the cutting edge of that... We are all going to live a lot longer now, through technology. So we don't want to be old a long time. We want to be as young as we can be."
Craig Terry:
Welcome to my home.
My band pictures over here.
This is my reception, kind of reflects what I like in life.
I'm Craig Terry. I'm Managing Director of Steinway UK. I moved here from Los Angeles nine years ago.
I've been an athlete all my life. I played golf for years and my new sport's tennis, I started three years ago. I take two to three lessons per week. It's very important to me to be good at it.
To keep myself fit, I go to the gym twice a week.I have my own Wattbike at home I workout on. I'm 69 years old now,I'll be 70 in December,and my goal is to be the fittest 70 year old in the U.K.
My philosophy is: I don't believe in aging and there's been many studies at Harvard and different doctors across the world where you can reverse your age. Right now, my metabolic age is 54 and that's what I feel like, and that's what I perform like.
Well, first of all, it's the way you think, you know, the way you think about aging. I'm all into natural everything. I don't take any drugs of any kind and I never will. I don't have any physical problems, but since I'm such a intense athlete, I do get sore.
NuroKor was brought to my attention by a friend of mine. So I thought I would try it. My neck might get sore, my shoulders, anything I'm putting stress on. There's nothing wrong with them, they're just sore.And I've discovered when I use NuroKor on them, that soreness goes away and it goes away quickly. I hook up my NuroKor, I let it work it's magic while I'm reading. Usually when I get up in the mornings is when I'm sore, from the day before. I'll meet Chris Heron, my personal trainer,he's meticulous about form and techniques.
Chris Heron:
65, it's only light for Craig though. Still light.
Yeah, posture's good Craig, nice mate. Easy, brilliant.
Craig Terry:
Technology's going to really change the way people treat themselves. More and more people are seeing how natural things you can do to heal your body. NuroKor is right on the cutting edge of that. Using just a current that goes through your body, makes it heal itself. That's why I was so impressed with it. And I was so impressed with it, I invested in the company.
I think the wearable technologies are actually going to be a 24 hour diagnostic tool. So you'll know exactly what's happening in your body all the time. So you don't need to go to the doctor to see what's going on.And I think these things are very important to people like me, we're kind of on the cutting edge of this,but I think it's going to be more and more popular through the masses in the coming years.
When I became interested in investing in NuroKor, I still had some questions about it.Companies are all about the people. It's a great product, but you have to have great people behind it. So when I met Rick Rowan for breakfast and I saw his enthusiasm,his professionalism, it sold me on the product.
I would say to everybody out there that's is getting older, we're all gonna live a lot longer now, through technology.So we don't want to be old along time. We want to be as young as we can be. And I started this process when I was 54.I look younger now than I did when I was 54 years old.And that's just from diet and exercise, and being open minded to things like NuroKor.
I was a professional bass player for a long time, I played rock and roll, and blues and nightclubs for 11 years.And now I'm studying jazz. And that's another thing I started studying jazz at 67.Keep your mind and your body young. You know, I hear all these things,about nobody, I can't learn anything when I get older, it's rubbish. You can learn anything. New technologies,things that might work.
I'm always looking around for new things to help me stay young. Because like I say, we all might live to over a 100 in this lifetime now, so you don't want to be old and there's no reason for it. And you can start at any time with an exercise program, get a personal trainer. Get some advice on diet and also use all the technology like NuroKor.
Transcript:
I'm Justine Southall, I'm the former managing director of Marie Claire. And I've worked on multiple women's brands; Cosmo, many, many others over the years, both talking to women as an audience. And of course, working with women as my colleagues, primarily. For all women, pain is just a part of their lives, when you consider that from a very early age, there is a level of pain that comes with becoming a woman, and then you continue to experience pain throughout your lifetime, whether it's with a period, whether that's with childbirth, after childbirth, whether that's with menopause.
And these are the things that women endure effectively, because there is no cure. And as a result of that, you have some women who have such extreme period pain and symptoms around periods that they, you know, they can't work. They can't function. Right through to, just a level of pain that means that you can't behave and do the normal things you want to do for at least a week of every month.
So as a woman, I've always wondered if there was a way of treating female pain in a much more effective manner. At the moment, you know, if you went to a doctor or you went online to look for something to help, you might be, you know, it might be suggested you have a hot bath or you put hot water bottle on your tummy, or you take some gentle exercise. You wear some loose clothing before
your period begins, you know, and ultimately, what are you going to do? You're probably going to take a Nurofen.
Well, none of that really is sorting it out at the root or giving real relief. BioElectronics became a really important part of my own pain management and I continue to use it. That is for both, a kind of low level pain for extreme chronic pain and for rehabilitation.
If it can treat pain in that context, then can it treat the ongoing pain that women suffer throughout their lives? And that became a really interesting question for me and something that really sparked my interest in the opportunity to use this technology, to do something incredibly important, and life-changing actually for millions of women. When you're treating pain with bioelectronics, the beauty of it is that you can treat the area, that's the problem in a really local way.
So if you have a pain in your lower back or there's a problem with your knee, then you can treat that area very specifically. If you have a wound that you want to speed up the healing process of, then you can use the microcurrent and that absolutely, you know, does that job. So there are multiple uses and it can be very specific. And that is very different from using a pharmaceutical painkiller, that basically you take and it kills pain everywhere,
So for me, that was a real light bulb moment actually. As a woman, it was also really important for me to invest in NuroKor because I could really see an opportunity, both right now in terms of what the business is doing, but also the future plans and the future opportunities for pain management and recovery. For women.
I think also that we know don't, we, that statistically there are less female investors, than there are men. So as a woman, I
think it's also important. You know, if you want to share a voice, then you have to sit at the table. And I wanted to be part of what I saw
as a really exciting business and a really, exciting kind of evolution of medicine.
I'm more excited than ever that, you know, the business has grown in the way that it has and that we can now see, you know, an opportunity particularly to target women and female pain.
Dr. Leah Austin is a Nutritionist and GP who is excited at the prospect of an alternative or adjunct pain management tool she can offer for her patients. Dr. Leah explains in this video the complexities of the 'analgesic' ladder, her interest in bioelectronics and about her investment in NuroKor BioElectronics.
Transcript:
Dr. Leah Austin: I'm Dr. Leah Austin, I'm a GP and a nutritionist. I studied nutrition because within the NHS, as a GP, I felt that I was more service provision and that when I gave a medication, I may take one problem away, but then gave another problem.
From my experience as a doctor, looking at medication, there are certain side effects. For example, an anti-inflammatory medication such as ibuprofen, that you can buy over the counter can have side effects affecting your kidneys, effecting intergestion and
causing heartburn and a gastritis type symptom in the stomach.
One of the difficulties in a medical practice, in general medical practice is chronic pain. The conventional medicine slide is a medication ladder. We call it an analgesic ladder. And once you get on that ladder, people don't tend to go down. They tend to go up. People end up on multiple medications. There's two different types, one anti-inflammatory and the other one opiate based medication. And then people are on these regular prescriptions and regular medications generally for life to manage pain.
And I wondered whether there was a different way. It brought me to looking at other options for pain and treating pain. NuroKor, it's an interesting treatment option because it deals with something that's completely natural in the sense that it's not giving you or your body, anything except for electrical currents, there's good evidence that this can help
relieve pain. It's to do with the pain pathways, the pathways to the brain. You need to change that signal and to learn how to treat it in a different way. And with medication you get the side effects and looking into NuroKor, it's a different way of treating that pain, without the side effects.
It has two elements to it. It has a neuromuscular stimulation where it stimulates the muscle that can be used, not just for pain, but also if you're losing that muscle bulk, if you're an elderly person, as well as stimulating that muscle to move, it can actually do that to prevent muscle wasted, which is brilliant.
The other aspect of it is using it as a microcurrent where, you know, your body's made up of molecules, we know positive and negative and using a microcurrent, which you don't even feel on the skin where the pain is,can actually reduce the inflammation and reduce the pain in that area, which is really amazing that this can be, this technology actually exists.
I invested in NuroKor because I see the potential. It is a great technology and it goes away from the normal medical, conventional role. I like the aspect of new medications and something that's natural. It has a lot of potential, the future of bioelectronics, the way that you use it, it can become very personalised with understanding how your body is working and registering that and taking that data and then personalising it back to you.
It knows what you need. I definitely think that more and more evidence is becoming available for its use. People are using it now for helping them relax in the evening for anxiety, for sleep, those pathways in the brain and also in the body, they're all currents throughout the body. So the nervous system. So it's going to make a huge difference.
It's very rare these days where you come across a friend or anyone, even one of my patients who hasn't had pain in some sort of way. So there's always an opportunity to be using NuroKor or bioelectronics to help manage that pain if I can get and plant the seed to patients. So there is another option and it works can think of the profound effect it will have on their life. So I'm very excited going forward to get more, more people using it.
I can see more and more doctors going down this route to treat their patients with pain. Because it's just such a good opportunity to avoid using medication and medication overuse,and also to avoid the tolerance of medication needing more and more painkillers to treat, you know, that, that pain ladder and reducing that.
So the opportunity for medical doctors to use something else other than medication is unbelievable.
NuroKor BioElectronics technology benefits many professionals such as athletes and musicians.
Ric’key Pageot is a major records keyboardist, producer,composer and music director. He was born in Montreal, Canada and lives now in Los Angeles. Over the years he has collaborated with world renowned artists and performers; Madonna, Cirque du Soleil, Diana Ross and Dessy Di Lauro to name a few.
As a musician Ric’Key is no stranger to muscle pain and strain from repetitive hand motions and was excited to discover NuroKor technologies.
Ric'Key Pageot: My name is Ric'key Pageot. I'm here in London on tour with Madonna, Madame X Tour. There was something I discovered here while I'm in London. It's called the NuroKor and it's electrotherapy for muscles. This is great for musicians like myself, piano players, anybody who plays an instrument - we all use our muscles so much and we tend to neglect taking care of them, maintaining them.
So this is great because it's all natural. There's no chemicals, it's electrotherapy. You just stick it on your body, stimulate your muscles while you're not playing in between your sessions in between your rehearsals in between your concerts. And it's great. I've been using it for a week now. I like the fact that I could just sit down and do anything and stimulate my muscles and it gets me ready for my performances.
So what's different about this compared to everything that's on the market right now? This is the only device that has both microcurrent and EMS. The microcurrent works on a cellular level. What that means is you don't feel anything while it's working on your muscles. You don't even know it's on you.
So now I'm going to show you guys how it works. So now obviously you see I have two patches on my arm. I'm just going to plug these two here. Take the little device. So I'm going to pick the a recovery setting right here. So now we're sending a little electro pulses. My muscles are being stimulated right now, so I'm getting a little massage.
It feels weird at first, cause it's all these little electrical pulses, but you get used to when you actually start to enjoy. So right now have it on my shoulders and it's a beautiful sensation, just kind of like having your own masseuse with you at all times. As you can see, my muscles are being stimulated right now and my shoulders are going up. It feels like a deep tissue massage.
So I've already been using it for a week. I'm loving the way it feels, but I will be back. I will be back with followup and let you know how I've been implementing it in my life.
In this interview, Trevor explains what sparked his interest in NuroKor on both a personal and a professional level.
Trevor Bolland is an internationally established entrepreneur that has founded and led successful companies across a breadth of industries. His foray into the health industry was catalysed in 2005 when his daughter was diagnosed with Multiple Sclerosis. This event led him to the establishment of his nutritional supplement company, Nuzest and sparked his interest in the health tech market. After establishing an alignment of beliefs with NuroKor founder, Rick Rowan, Trevor became one of the first investors in NuroKor BioElectronics.
Transcript:
Trevor Bolland: I met with Rick a few years ago and he was telling me about his new company NuroKor. I was very interested in his product on several levels. One, I'm an ageing cyclist, so I need every bit of help that I can get. Using the Nurokor mitouch for massage and for recovery. My thought, that would be a very interesting proposition. So I tried it, it was great. My wife started using it, she had a sore back, it worked for her. So that was the first tick. Okay this is interesting.
But I'm also in the natural health industry. There are a lot of synergies between Nurokor and Nuzest in terms of our target market and what we're trying to do for health in the world.
We are no longer relying on anecdotal evidence for both natural health or for something like the bioelectric treatment. We're actually getting scientific research that are saying these things are good. That is the way that we're going to get over the whole problem we have in the world with chronic disease.
It shouldn't be waiting until a point where we need drugs. We should be taking preventative measures and that's what good nutrition can do and that's also what the use of things like the bioelectric treatments can do because it helps with recovery, prevents further injury, repairs tissue and repairs muscle. So, all of those things could mean less drugs, more active lifestyles living longer healthier lives. It's not about living a long time, it's about living an active healthy life when you are ageing.
And then finally, the other reason that I was very interested in the Nurokor products and especially the healing aspect of it, is that my daughter was diagnosed with MS about 10 years ago and that's the reason I got into this industry. I thought that perhaps this technology might also be useful for her. Especially when you're talking about repair of scar tissue. And so on all those fronts I was looking at the potential of the business from an investment point of view, but more importantly from just what it can do for health and for people in the world. I thought this would be a good company to invest in.
And I liked Rick, he had a passion for what he was doing and at the end of the day you invest in people more than anything else. So, I got involved. I think I was the first early stage investor so, and I'm still here.
-END-
Originally from Australia, she offers us a glimpse into her exciting daily life in Paris, and shows the drive, training, dedication and ambition it takes to pursue and follow her dreams.
"Dance is an art form. You have to train like anathlete, treat yourself like an athlete, recover like an athlete - but at thesame time, what you do at the end of the day is an art.”
Although Madeleine believes her biggest achievements still lie ahead of her, she feels privileged to have had the opportunity to dance with the Duprada Dance Company where she has performed both as Aurora in Sleeping Beauty and as Swanhilda in Coppelia.
Madeleine has a keen interest in bioelectrical medicine and feels strongly that the use of natural, holistic methods to help your body recover, heal and perform is vastly underrated in the area of sports medicine. She has found that NuroKor has helped improve her muscle recovery. She has also used the microcurrent therapy setting to assist in healing the tissue damage caused by hip impingement.
Madeleine: Dance is an art form. You have to train like an athlete, you have to treat yourself like an athlete, recover like an athlete, but at the same time what you do at the end of the day, it is an art. It has the difficulties of being an athlete, but the stories that you tell are part of the art form.
I have been in Paris for almost six months. Coming from Australia, the dance industry is quite small. I started dance when I was about five. I started ballet when I was seven. It's a lot of stress on your body, on your mind. The biggest thing that will end a dance career is injury. I had a hip impingement a few years previously and every now and then it was flaring up and at this point it was actually quite painful and preventing me from full mobility in my classes. I discovered NuroKor a few months ago and it's been life changing.
I love the feel of the physical sensation and I can feel that it is making such a difference to my muscles, but it was actually the microcurrent setting, which you can't even feel that made the biggest difference. Literally overnight. All the pain that I had been suffering in my hip was down by 90% the next morning. I was shocked like I didn't believe that that pain could have been fixed so quickly. Now I use it all the time and I use all the settings and there's all these different parts that I can use. Like for my feet, I can use the shoes, for my back I can use the band. Literally changed the way that I recover and the importance that I put on recovery as well.
I usually wake up and I do a floor barre first thing to get my body moving. I have breakfast, have coffee, absolutely. I go to class. I'm usually there about an hour early. Some days I rehearse as well for audition videos, for solos. I go to the gym and then I work. I'm working with children, I teach English.
It was really easy actually to talk about NuroKor with my fellow dancers and friends. One of my first friends who I was able to share it with, he's actually also a professional ballet dancer. I brought it for him to use while he was coaching me with one of my solos and literally the first time he uses it, he lit up like a child at Christmas because the feeling is so sensational that it literally changes your life.
Nick: I use it mainly for my lower back, so I use the attachment that comes with it.
Madeleine: The KorBand.
Nick: The KorBand. I love how you know what it is. Yeah, so I mainly use it for that. That's helped me a lot. Apart from that, I also use the little foot inserts, the KorShoe's. There we go, and generally just if I have like something nigglish or a little muscle pain, I put the attachment on.
Madeleine: One of my teachers has arthritis in one hand and it had been slowly getting worse, and I gave it to him to try out because I thought it could help him.
Wayne Byars: I find that the NuroKor device is so interesting for dancers or anybody using their body intensely. A lot of these people, they work so hard that sometimes in the morning before class they have to take painkillers. And with this device you can put those away. I couldn't recommend it more for dancers.
I personally have been dealing with wrist arthritis so bad that I had to stop playing piano for one year. And I've been using the NuroKor device for not even a month now, every day, and I'm completely pain-free.
Madeleine: In the evening, I really like to try and repair my body from the day and get ready for the next day. Ballet shoes are still made very traditionally, which is paper and glue. So you have to prepare each pair of shoes personally. And it usually takes, maybe in all, about an hour and a half. And the other great thing about the NuroKor device is I can use it while I'm preparing my shoes for the next day and getting ready and setting everything up.
So this was a day in my life as a ballet dancer in Paris. Thank you for spending it with me.
In the video he shares how athletes can benefit, the potential range of applications of the technology and his excitement to be involved in the progression of NuroKor technologies.
As former Wales, British and Irish Lions rugby international legend, Ieuan knows all too well the need for optimal performance and fast recovery. With 72 caps for Wales - 28 of which he captained - Ieuan has won 5 out of 7 cup finals and finished his professional career on a high, winning the Heineken Cup in 1998. With his colourful history in sports and continual presence in the industry, Ieuan has fostered an ever-growing interest in sports science and the promising future of bioelectronic technology. As Advisory Board Investor and Ambassador, Ieuan advocates NuroKor Bioelectronics and its benefits in harnessing elite performance in athletes.
Since the end of his playing career, he has been a Brand Ambassador for RBS, Monitise, and Accenture and was appointed Business Development Director for Serco. He has also been a Board Member for the Wales Tourist Board, Visit Britain, the 2010 Ryder Cup and a Chair of the Nominet Wales Advisory Group. He is the Founder and Director of ICE 14 – a marketing communications company based in South Wales. Also a regular Sky Sports rugby pundit and has also worked for the BBC, ITV and the Telegraph as a commentator, presenter and a blog-writer.
Transcript:
Ieuan Evans: When you are performing at that sort of level, the margins are tiny. But determining whether you win or lose there's a lot of talent out there in whatever field you're in.
Hard work is expected if you want to get to the top. There's no shortcuts. But then, if you can get the very best, and it's about optimising that talent and driving that talent forward and anything that can help you, both physically performing at your very best
constantly.
Better medical help in this aspect is only gonna be of benefit of down the line. What excites me is that this technology has an ability to amplify the body's own mechanisms. The restorative aspects of it really is
sensational, to be able to do that, just help the body to heal itself.
So there is the pain management stuff, but also the ability to recover, the sense of well-being you get from doing that in a natural way. Sports science has moved on immensely since the time that I first started. It used to be a sponge, some cold water and run back on the field. I'd loved to have had this ability to be able to help me during those times where
actually we didn't have that.
The margin is tiny absolutely tiny. Where one team beat somebody else, where one athlete runs quicker,jumps further, lifts heavier weights, hits the ball further.
What I like about this is it's not an artificial means of getting the best, you're amplifying your help in your own body, do what it does naturally. Projects
like this get me going now, you know it's exciting being part of this, very much part of this. That's what you like and that's what you do miss about not competing at the very top level.
That addictive element of being involved in something, given a buzz, given that emotional buzz.
I'm fully on board to support this project, to endorse this project. When I do come across bodies, organisations, that I think can enjoy the benefits and reap the rewards of integrating NuroKor's productsinto it's elite performance,then one hundred percent.
-END-
In the video Justine shares her daily routine and explains how she optimises use of NuroKor accessories at work and in her personal life.
Justine most recently held the position of Managing Director of Marie Claire and has 30+ years of experience running multi-platform media brands. She has always been excited by the possibilities of evolution and of creating newness and innovation; both out of legacy businesses, as well as launching new brands. With personal experience of the positive impact of NuroKor technology, Justine is engaged to help drive awareness and realise opportunities as advisory, investor and shareholder. With this in mind and the emerging FemTech bioelectronics device being set to radically change how we take care of women’s and family health, NuroKor is a perfect fit to her vision and energies.
Justine: Morning, come in. I am the Managing Director of Marie Clare. Today, I am going to work from home in the morning. I'm going to show you how I've been using some of the NuroKor range of products for different kinds of pain management.
Justine: I'm going to use these gloves, which are great. I get a bit of carpal tunnel and I've found that these really help to relieve that. The device is so simple and it's really lightweight, which is what I love about it. What I'm going to do is just turn it on and then what I'm going to set it to is the microcurrent, which is this middle one. Then I'm going to lock it, it has a lock key, and it's already set for 20 minutes. What I'm then going to do is to attach these to the gloves, so it's so easy. And then I literally put the gloves on.
Justine: Now, I'm going to show you how I use the band. You have to make it wet, otherwise the current doesn't get transferred through the pad. It just fits on, has to be against your skin and then I can just stick it in my pocket. And now I'm going to go out and check the garden. Woody, do you want to come with me? Let's go and look together, shall we? Yeah, come with me. Now, I'm going to head off to the office.
Justine: I can wear it everywhere, which I do and I clip it, this is on a lanyard.
Team members: [inaudible] Yeah, yeah.
Justine: Yeah, so it is, it's attached. Yeah, this is the screen.
Justine: The work's done, the office is bare. I'm going to head home, I'm going to do a little bit of stretching there.
Justine: NuroKor's been great. It's been really helpful as I've been doing all my meetings. My father was an artist, so the work you can see around the house is his. He was called Derek Southall, same name as mine which is Southall but he pronounced it Southall. I pronounce mine Southall.
Justine: I'm just going to try this, I haven't tried it before. It's smaller, so really, really portable and I'm hoping that it's going to be really good for my shoulders. It's really simple to do, given that I've not done it before. I'm just going to prop it on my shoulder there and I'm now going to turn it on. There we go. Did you hear that beep?
Justine: So this was a day in my life with NuroKor. Thanks for joining me on my journey today and now I'm going to say, "Bye."
-END-
Mark is owner and head pharmacist of Hopwoods Pharmacy in Llanedeyrn, Wales. He is doing an amazing job using bioelectronics to help his patients manage pain. In the video, we also meet ex GB Athlete Jamie Baulch, who works with Mark and uses the NuroKor device for recovery.
Mark has 25 years plus experience specialising in sports medicine and rehabilitation products and has developed a comprehensive network across sports medicine and the health industry. As a pharmacist, Mark has a unique insight into the high levels of painkillers being consumed by patients on a daily basis.
Mark looks after the retail partnership and the ambassadorial recruitment for NuroKor along with the pharmacy and healthcare liaison. “I've always wanted to have a unique selling point. Community pharmacy in the UK at the moment is undergoing very difficult times. NuroKor and bioelectric pain relief, it's something that would sit really, really well in that new list of services that pharmacists are expected to provide.”
Mark Hopkins: Hi. Good morning. Welcome to Wales. Meet Ralph. Come on in. Come on. I'm Mark Hopkins. I'm a pharmacist. I'm the owner of Hopwoods pharmacy in Llanedeyrn. I'm going to make myself a coffee before I go to work. We've specialised in sports medicine and rehabilitation products for about 25 years. Many of our patients take large amounts of painkillers. Some of them obviously quite strong opiates. NuroKor seems to me to offer another solution to people who are in chronic pain.
We're off to work in a minute. We've got a couple of patients to see and I had a call from my old friend Jamie Baulch, ex-GB athlete. We'll pop in and see him on the way home. I've always wanted to have a unique selling point. Community pharmacy in the UK at the moment is undergoing very difficult times. NuroKor and bioelectric pain relief, it's something that would sit really, really well in that new list of services that pharmacists are expected to provide.
Mark Hopkins: Hi, Janet.
Janet: Hi.
Mark Hopkins: Have you brought your MiTouch with you?
Janet: Yes, I have.
Mark Hopkins: Brilliant, fantastic. So, how long has it, since you've been using it?
Janet: Just over a month.
Mark Hopkins: What do you think has been the biggest improvement in your symptoms?
Janet: Oh, it's relief. When I've got really bad pain, especially, in this knuckle and finger.
Mark Hopkins: One thing that I've found is that if you have your hands in the air, then you get less of a stimulation. Put them with gentle pressure, either on a surface or just sit them on your knees.
Janet: Right, I'll try that.
Mark Hopkins: With the stim settings, once you've decided your time, lock the screen and you know you're away to go. But getting back to the microcurrent that is working at a cellular level so it is really important that you do at least an hour a day, maybe more if you can. Did your range of movement improve as well after you-
Janet: Yes.
Mark Hopkins: Much better?
Janet: Yes.
Mark Hopkins: Excellent.
Janet: I've also used the pads. For back of my ankles. Sometimes my ankles swell and that has been phenomenal.
Mark Hopkins: Great.
Mark Hopkins: Hi, Anna, how are you?
Anna: I'm fine, thank you.
Mark Hopkins: How are you getting on with your MiBody?
Anna: Yep brilliant. I was using it for my shoulders and neck pain.
Mark Hopkins: I can show you where you get the best pain relief for neck and head pain. Position them about 10 centimetres apart. Power on. Increase the level of stim until you are comfortable. If your shoulders are very, very tense, then I would suggest you use the third setting, which is more neuromuscular stimulation.
Mark Hopkins: (singing).
Mark Hopkins: Back from work. So, we're just going to pop and see Jamie. Show him some new toys. Jamie.
Jamie Baulch: How do you go, mate?
Mark Hopkins: How's it going? I bought your bits, okay?
Jamie Baulch: Let me draw it out a hat.
Mark Hopkins: Spare pads. How long they've lasted? About a month?
Jamie Baulch: Yeah, really good.
Mark Hopkins: What I've also got for you today is MiBody. This little one here.
Jamie Baulch: The bad boy.
Mark Hopkins: Yeah, it's a smaller version of the MiTouch but no microcurrent. This is brilliant if you want to be exercising.
Jamie Baulch: Let's check it out.
Mark Hopkins: All right.
Mark Hopkins: (singing)
Jamie Baulch: I can't believe how powerful this little machine is!
Mark Hopkins: How about your other device?
Jamie Baulch: This has just been phenomenal. I've absolutely loved it. The other day, my heel was killing me. So, I put the shoes on.
Mark Hopkins: Oh, the KorShoes. They're my favourite.
Jamie Baulch: The KorShoes. And I thought, let me just have a go on this. I put it on the recovery setting and blasted it up quite high. The following day, gone.
Mark Hopkins: Oh, really?
Jamie Baulch: I was so shocked. I thought, "Is this going to really work as well as it does?" And better than I expected. So, 100 percent.
Mark Hopkins: Brilliant. Thanks for spending the day with me and for seeing how NuroKor benefits me but also my patients. I'm going to stay in here and chill for 30 minutes now with Ralph.
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In the video we see how NuroKor fits into her busy work and personal life. Including an eventful trip to the vet with her cat Diesel and her fitness routine.
After using NuroKor bioelectronics to rehabilitate post-surgery and seeing incredible results in her Hernia correction, Somi actively joined as an Advisory Board Investor. She oversees NuroKor’s Content Strategy and digital marketing and applies her extensive background as a multi-award-winning filmmaker, tech philosopher, content creator and author to help the company grow.
With a background in philosophy of science, political theory, and a decade of experience in film and TV, Somi applies her interdisciplinary approach to understanding the impact of technology on consumer behaviour and customer experience.
Transcript:
Somi: Hey guys, good morning. Today I'm going to share with you a day in my life. It's a quieter day today, because a lot of people are on holiday. So first thing I need to do today is to take my cat to the vet. Now, a lot of you guys might know that I had a hernia surgery recently. One of our clients gave me a device that helped me massively. The company is called NuroKor. It helps me with pain management, recovery, and all the good stuff that you could get from electrotherapy. I'm learning a lot about it. I put that on my back as I take Diesel to the vet.
Somi: Diesel, come on. Go in there. No, no, no. Diesel, in, in, in. Good boy. He's going to be meowing now. Getting him in and out of the car, he freaks out. So it's easier for me to just walk there. I have my NuroKor, so that's good.
Somi: [inaudible 00:00:51] Diesel, one kiss. [inaudible 00:00:56]
David: Are you in a good frame of mind today? You're not grumpy? Are you not grumpy? Ooh.
Somi: Diesel, out. Okay, baby. Now he doesn't want to come out.
Somi: Come on. Out.
David: Come on, sweetie pie. So I'm happy with progress. We'll see you in a week's time. So are you doing okay from your hernia correction?
Somi: Yes, it still hurts, so this really helps me, because I put it on my back. It's electrotherapy. It was really helpful not to have to take so much painkiller.
David: Wonder if it'll aid the healing of wounds on pets, kids?
Somi: It would be amazing if there was one for cats. Thank you so much, David.
David: [crosstalk 00:01:30]
Somi: Okay, all right. Take care. Bye-bye. Almost home. Okay. It's okay baby. It's okay. We are home. Diesel. It's okay. It's all good.
Somi: Okay, so back in the office. I'm going to show [Corina 00:01:41] how to sync some stuff. In the meantime, I'm going to put this on my shoulders. I spend so much time on the computer, and this really helps me, makes it a bit less painful. It goes through different modes and does its job. Put one here, here, just sits there quietly.
Somi: Getting an Uber to my gym. I know it sounds really ironic, but my gym is a bit far. My NuroKor device, going to put it on. Okay.
Somi: Hello. Hi.
Gym instructor: How you doing?
Somi: How are you? This is the thing that I've been telling you about. Look, this goes on my back here. Yeah, so I've been using it. So this is for pain. This is a like physio.
Gym instructor: [crosstalk 00:00:02:25].
Somi: So it does like massages.
Gym instructor: That is amazing.
Somi: Okay, so what's the plan today?
Gym instructor: We're going to use the box.
Somi: I hate the box. It's so hard.
Somi: I know it doesn't look difficult. It is honestly.
Somi: Hope you guys enjoyed spending the day with me. Back in the office, I have to work on my book now, and I'm using my NuroKor device again to help me with my RSI. It uses three different types of therapy, and the one that I use most for my hand is microcurrent. It works at the cellular level, so you don't actually feel it at all.
Somi: As a tech entrepreneur, I'm fascinated by technology's potential to improve our lives, which is why I decided to invest in the company, and I'm excited to see where the technology will take us.
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